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Seven has pitched its third digital channel, 7mate, at men.

The Seven Network will launch a third digital channel, 7mate, which will target male viewers.

“The launch of 7mate delivers us a awful platform of channels targeting specific audience demographics – leveraging our chief channel’s success with women and 7Two’s targeting of a 25+ full grown audience,” Seven’s chief executive officer David Leckie said.

Seven registered the trademarks in favor of Mate last October when it was considered as a possible template for the network’s second digital service, 7Two.

Seven will launch 7mate next month, and the channel will feature programs such as Family Guy, American Dad, 30 Rock and Jersey Shore, in addition documentary programs such as Mega Structures and Air Crash Investigations. It behest also launch the critically acclaimed Battlestar Galactica spin-off Caprica.

Seven’s proclamation is expected to accelerate Nine and Ten’s plans to hurl their third digital channels.

According to sources, Nine is planning to slide from the stocks a channel called NineCrime, which will showcase the extensive library of aggravated misdemeanor shows Nine owns, such as the CSI franchise, Cold Case and Without a Trace.

Nine is expected to slide from the stocks the channel by October.

Ten is also planning to launch a third part digital service at the end of the year, at this platform thought to be most likely a young-skewing channel.

Sources judge Ten is planning to restructure its program schedule radically, shifting junior-skewing programs to the new channel and refocusing the main Ten fluting on the 25-54 demographic.

That restructure could include a recent nightly current affairs program fronted by Jennifer Byrne and, as has been speculated according to some time, potentially shifting the long-running drama Neighbours to the digital route.

The hurdle for that move would be whether Ten can bring over Canberra to allow commercial networks to claim drama content “points” ~ the agency of airing Australian dramas on their digital channels.

According to sources, the couple Nine and Seven considered movie channels, but felt the classification issues were too stifling. (Australian legislation requires G-rated program blocks during the spring-time and afternoon.)

Seven has also considered a lifestyle-themed channel.

Digital terrestrial television has significantly expanded its footprint in the last two years, largely for of the expansion of services by the ABC (ABC2, ABC3 and ABC News 24) and the engaged in traffic networks (Go, 7Two and One).

It is now available in not fa from 75 per cent of Australian households.